A sports media company dedicated to the commercial growth of athletes, clubs and competitions
Ski ClassicsAbout
Our mission is to make sure that athlete's, club's, and competition's brand works just as hard as they do, so that they can focus on what they do best - sport
We sit between rights holders, brands, and platforms, translating performance into stories, stories into reach, and reach into commercial value
Founding Partner
My career started in investment banking and management consulting - but sport was always where my heart was. afreemountain is the result of bringing those two worlds together. I believe athletes, clubs and competitions have far more commercial value than they're currently realising, and my goal is to unlock unrealised value.
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