Afreemountain

Sport is culture
We build the business of it

A sports media company dedicated to the commercial growth of athletes, clubs and competitions

Currently representingSki Classics logoSki Classics

About

The best in sport are defined by their dedication to it

Our mission is to make sure that athlete's, club's, and competition's brand works just as hard as they do, so that they can focus on what they do best - sport

We sit between rights holders, brands, and platforms, translating performance into stories, stories into reach, and reach into commercial value

Arvid Friberg, Founding Partner at Afreemountain

Arvid Friberg

Founding Partner

My career started in investment banking and management consulting - but sport was always where my heart was. afreemountain is the result of bringing those two worlds together. I believe athletes, clubs and competitions have far more commercial value than they're currently realising, and my goal is to unlock unrealised value.

previously at

McKinsey & CompanyMorgan StanleyCitiSEBCornell UniversityIE Business SchoolMcKinsey & CompanyMorgan StanleyCitiSEBCornell UniversityIE Business School